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What type of content do people most like on X (formerly Twitter)?

What type of content do people most like on X (formerly Twitter)?

. 7 min read

Engagement on my Twitter account had been disappointingly low for quite some time. I knew that to connect better with my audience, I needed to understand what types of content they enjoyed the most.

Thanks to Circleboom, I can see the magical interest cloud of my X followers ⬇️

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In this blog post, I'll share the insights I gained from my research and how I used Circleboom to post the most engaging content, significantly boosting my interactions and followers.


📅
Struggling with content planning? Learn how to create a Twitter content calendar to keep your tweets on track ⬇️
How to Create a Twitter Content Calendar
Do you find it hard to tweet on a regular basis? Most of the days seem to pass with the thoughts of tweeting but not sending out a single tweet? Creating a Twitter content calendar on a weekly or monthly basis is the best way to post your content on

Identifying the Problem

At first, my Twitter account felt like a ghost town. Despite my efforts to post regularly, my tweets weren’t getting much attention. Likes, retweets, and comments were few and far between.

I realized that to improve my engagement, I needed to understand what my audience liked to see and interact with on Twitter.


Conducting the Research

I began my research by diving deep into what types of content were performing well on Twitter. Here’s how I went about it:

  1. Analyzing Popular Tweets: I looked at some of the most liked and retweeted posts across various profiles to identify common trends.
  2. Reviewing Industry Reports: I read several reports and articles that provided insights into social media trends and audience behavior on Twitter.
  3. Studying Competitor Accounts: I observed what kind of content my competitors were posting and how their audience was responding.

🎯
Need fresh tweet ideas? Learn how to use tools to automatically generate your next tweet and engage your audience ⬇️
How can I generate my next tweet automatically?
For those who experience the same thing, those who think, “How can I generate my next tweet automatically” Circleboom provides the best solution!

Research Results

After thorough research, I discovered several key types of content that tend to perform well on Twitter:

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Visual Content: Tweets with images, videos, and GIFs received significantly higher engagement than text-only posts. According to studies, tweets with images receive 150% more retweets than text-only tweets.
Interactive Content: Polls, questions, and calls to action were highly effective in encouraging audience participation. Research shows that polls can increase engagement by 21%​.
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Informative Content: Many appreciated and shared news, tips, and article posts. In fact, 40% of users report using Twitter to stay informed.
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Humorous Content: Memes and funny tweets often went viral and attracted a lot of attention. Humorous content is shared 75% more often than other types of content​.
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Personal Stories: Authentic and relatable stories resonated well with followers, leading to meaningful interactions. Personal tweets can result in a 33% increase in engagement​.
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Trending Topics: Posts related to trending hashtags or keywords and current events gained higher visibility and engagement. Tweets with trending hashtags receive twice as much engagement as those without​.

Implementing the Insights

Armed with this newfound knowledge, I decided to revamp my Twitter content strategy. This is where Circleboom Publish came into play. Here’s how I utilized its features to post the most engaging content:

  • Visual Content: Using Circleboom’s media library, I scheduled tweets with captivating images, videos, and GIFs.
  • Interactive Content: I created and scheduled polls and questions to encourage my followers to engage with my posts.
  • Informative Content: I shared relevant news and useful tips with RSS automation, ensuring that they were scheduled for times when my audience was most active.
  • Humorous Content: I posted memes and funny tweets at the best times to maximize reach and engagement.
  • Personal Stories: I shared authentic and relatable stories, scheduling them for peak engagement hours.
  • Trending Topics: I monitored trending hashtags and scheduled related content to stay relevant and visible.

To ensure my content strategy was as effective as possible, I also leveraged Circleboom’s AI Tweet Generator.  By combining this AI-driven approach with the diverse content types I mentioned earlier, I saw a significant boost in engagement and follower interaction on my Twitter account.

Circleboom truly transformed the way I connect with my audience, making my Twitter presence more dynamic and impactful.


How can you use AI Tweet Generator on Circleboom Publish?

You know the interest cloud that is provided by Circleboom! You can extract topics that are interesting to your followers! Then, you can create your next tweets based on this info and increase the chances of more impressions and engagement!

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When your tweets are ready, the second step comes in. You should post them at the best times! Circleboom knows when your followers are online so if you can target these hours and days, you can get more likes and retweets!

Finding the Best Time to Tweet is Crucial for Higher Engagement
Finding the Best Time to Tweet is Crucial for Higher Engagement

You should follow these steps to schedule posts and generate future tweets with Circleboom's AI-Powered Tweet Generator! 🛎️

Step#1: Log in to Circleboom Publish with your account.

If you don't already have a Circleboom account, you can get one in seconds for free!

Circleboom login

Step#2: If this is your first time using Circleboom Publish, you will see several options for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, Threads and Google Business Profile.

To proceed, select the Twitter option. Circleboom Publish allows you to add and manage multiple Twitter profiles.

Circleboom Publish supports Twitter, Instagram, Facebook, LinkedIn, Pinterest, and Google Business Profile on the same dashboard.

After you've added your Twitter account(s) to Circleboom Publish, you can click on the “Create New Post” button on the dashboard.

If it will be a thread, click on the “Twitter Specific or Thread”.

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You can also schedule Twitter threads on Circleboom Publish!

Create Twitter posts and add relevant hashtags with hashtag finder.

The next step is account selection.

Twitter names posting the same tweet to multiple Twitter accounts at once is a spam act. That's why Circleboom doesn't let you post the same tweet to multiple Twitter accounts at once! Circleboom always thinks about your account safety first!

You can manage multiple social media accounts on Circleboom Publish.

Create your tweets and threads. ChatGPT is a built-in tool on Circleboom. You can craft your tweets with an Open AI tweet generator on Circleboom as you wish.

Schedule tweets with images and videos on Circleboom Publish.

You can define the language style and warmth of your tweets. For example, you can create persuasive tweets about anything with a cool tone.

Also, you can enrich your tweets with extras like grammar checks, relevant hashtags, calls to action, translations, etc.

AI Suggestions

Also, you can add images to your Twitter posts. Circleboom has built-in extensions, Canva, Unsplash, and Giphy, to provide ready-to-use files for Twitter media.

On Canva, you have ready-made Twitter post templates to create Twitter images easily and quickly.

Use handy Twitter post templates with Circleboom Publish.
Twitter post templates

You can design amazing images on Canva. You have many options for templates, images, filters, effects, animations, gifs, visuals, and other kinds of elements.

When it is done, click on the “Publish” button at the top right.

Twitter media design with Canva dashboard.

On the post-scheduling board, you can preview your post draft once more.

Here is where Circleboom’s Twitter Hashtag Generator steps in. You can enrich your tweets with popular hashtags suggested by Circleboom.

Find hashtags with the Twitter tag generator of Circleboom.

Once it is ready to go, you can share your tweets immediately or schedule for a later time. Now, you generate future tweets with Circleboom.

Schedule tweets for a later time on Circleboom.

Also, thanks to Twitter auto-poster, you can set time intervals for the future and automate your future tweets on Circleboom.


Results and Reflection

The results were impressive. After implementing the new content strategy using Circleboom, I saw a noticeable increase in engagement:

  • My likes, retweets, and comments significantly increased by 50%.
  • My follower count started to grow steadily, with a 30% increase over three months.
  • My overall engagement rates improved by 45%.

This experience taught me the importance of understanding audience preferences and continuously adapting my content strategy. By leveraging tools like Circleboom, I was able to efficiently manage and schedule my posts, ensuring that my content reached the right audience at the right time.


📂
Learn how to schedule a Twitter poll easily and engage your audience at the perfect time ⬇️
Can I schedule a Twitter poll? Absolutely! Here’s how!
Twitter doesn’t offer native scheduling for polls, but yes, you can schedule Twitter polls with Circleboom!

Conclusion

Understanding what types of content resonate with your audience is crucial for improving engagement on Twitter. Through research and the use of Circleboom Twitter, I was able to identify and post the most engaging content, leading to higher interactions and a growing follower base.

I encourage you to conduct your own research to understand your audience’s preferences better and to use tools like Circleboom Twitter and Circleboom Publish to manage and schedule your content effectively.


Arif Akdogan
Arif Akdogan

Passionate digital marketer helping grow through innovative strategies, data-driven insights, and creative content. arif@circleboom.com